Stadium Campaign
Historical Park. Legendary Field. Community Endeavor.

At Journey House, we believe that every individual is an asset, not a liability.  Inherent in this belief is a desire to provide to individuals in underserved neighborhoods access to the best resources possible.  Our Journey House Packers Stadium exemplifies this belief.  Nowhere else in the world will you find a football field with a National Football League team's logo outside of a National Football League stadium.  Milwaukee is truly fortunate to have this one-of-a-kind attraction, and Journey House is proud to offer this kind of resource to our participants.
Located in Mitchell Park behind the Mitchell Park Domes at South 22nd and Pierce Streets, the Journey House Packers Stadium officially opened on June 6, 2013.  The synthetic turf football field­­­–donated to Journey House by the Green Bay Packers, which used the field as part of their practice facility during the late 1990s and early 2000s–serves as the home field for the Journey House Youth Football League and Cheerleading Program.  The league serves over 100 youth ages 6-14, representing a cross-section of ethnically-diverse, low-income youth from Milwaukee's inner city.

During football season (July through November), Journey House hosts an average of seven football games each weekend, with approximately 4,000 players and fans visiting the stadium on Saturdays alone.  Bundle this with Marquette University High School (MUHS) Freshman and JV Football homes games, MUHS JV and Varsity Lacrosse home games, a Milwaukee Police Department Flag Football League, two semi-professional football teams, public use from 8am to Noon every Sunday, and various other events hosted by organizations renting the space, and suddenly there are tens of thousands of unduplicated individuals on-site every year.

Benches

Advertising Space

Buy a Brick

How Can a Football Stadium Change a Community?

  • Collective effort to protect the most precious assets of our community–our children.
  • Serves as an outdoor classroom–teaching leadership, cooperation and opportunity.
  • Sports is the "draw" that allows positive adults to influence our youth to build other skills to become law-abiding, civically-engaged citizens.
  • A first-class football program helps leverage academic success and demands good behavior, both in school and in the neighborhood.
  • Promotes health and wellness–exercise will decrease childhood obesity in conjunction with healthy diets.
  • Builds community partnerships, raises property values, and fosters economic development.
  • Can host an array of different sports, including football, soccer, and lacrosse.
  • Neighborhood hub for community and family gatherings.
  • An active park is a safer park.
  • Will bring parents, family members, and neighbors together in an enthusiastic, energized environment.
  • Provides opportunities for families to play, learn and grow together.
  • The Green Bay Packers name makes the stadium a tourist attraction, creating a draw in the community, allowing us to showcase our family-oriented and hard-working community.
Looking for information about how to rent the Journey House Packers Stadium? Click Here.

More About Journey House Packers Football

Over 100 youth age 6 to 14 participate in the Journey House Football League. Beyond teaching the foundational skill sets of football, the program includes character development and education, including presentations and discussions at every practice for youth and parents on the theme of the week (leadership, teamwork, smart moves, honesty, persistence, responsibility, etc.).  All youth are required to demonstrate ownership of a Milwaukee Public Library Card and submit a book report or project at the end of the season.

Journey House is proud to have its participants in our Youth Football and Cheerleading Programs wear Packers green and gold, colors that have come to represent commitment, achievement, and determination.  As a community-based, non-profit organization on Milwaukee's near south side, Journey House stresses these qualities as we empower families by teaching them to be self-sufficient.

Our Journey House Packers are one of four programs in the Journey House Youth Football League, which serves the most ethnically diverse youth in the city, including African-American, Latino and Hmong kids ages 6 to 14.   The program teaches its participants not only about the sport but about character development and life skills.

Workforce readiness opportunities are also integrated into this model to teach life skills for youth and adults to gain critical employment experience. Examples of jobs developed by the creation of the football stadium include: 
  • Assisting in daily operations and maintenance of the field
  • Assisting in gameday and tournament operations
  • Public Relations, Marketing, Sponsorships, Ticket Sales
  • Concession stand operations
  • Developing referees
  • Developing coaches

Are You Ready to Take This Stadium to the Next Level?

The world-class field is in place.  Now we want to give it world class surroundings. The Journey House Packers Stadium offers a wide range of opportunities for you to contribute or to invest.  For your convenience, we have divided these opportunities into two categories, but you may feel that a more coordinated advertising strategy involving a combination of these facets is in your best interest. No problem!  If you would like to discuss your options, please contact Dr. Michele Bria at 414-647-0548 x101 or email her at mbria@journeyhouse.org  
NAMING AND ADVERTISING
Individuals, groups, and businesses have the opportunity to display their name at various locations throughout the Journey House Packers Football Stadium complex!  This unique opportunity positions your brand in a place found nowhere else in the world: The Journey House Packers Stadium is home to the only football field with an NFL team's logo outside of an NFL stadium.  Tens of thousands of individuals visit this attraction each year, and that number will continue to grow as Mitchell Park continues to be transformed.  Take advantage of this one-of-a-kind opportunity while you still can!  
Journey House Packers Stadium Naming and 
Advertising Opportunities

    Interested in one of these Naming and Advertising opportunities?
    Fill out this brief form and we will follow up with you soon!
    Contact Dr. Michele Bria with any questions
    414-647-0548 x104 | mbria@journeyhouse.org
BUY-A-BRICK
Individuals, groups, and businesses have the opportunity to display their name or commemorative message on a brick at the Journey House Packers Stadium Complex!  
  • Paver Bricks: Placed surrounding a monument located on the pathway to the Journey House Packers Stadium, these 4"x8" bricks permit up to 60 characters of text.
Bricks may be relocated to accommodate stadium, pathway, and/or Mitchell Park's needs but will remain installed at the complex for a minimum of 15 years.  Questions or updates regarding an order should be directed to 414-647-0548 ext. 101.

​Journey House Packers Stadium
Brick and Paver Ordering Guidelines
  • All font will be uppercase with a standard size font and style.  Symbols not found on a standard keyboard may not be used.
  • Each line of text will be automatically centered from left to right.
  • Journey House reserves the right, in our sole discretion, to deny  the sale of any brick with an inappropriate inscription.*
  • Journey House reserves the right, in our sole discretion, to remove or refuse to install any brick sold and subsequently found inappropriate.*
  • Messages engraved on the bricks may not be harmful to the image of Journey House, Milwaukee County Parks, Packers, NFL, or others.*
  • This is a customized product with no refunds.
*General Guidelines For Appropriate Inscriptions
  • No obscenities or profanities
  • No acronyms that could be construed as obscene or profane.
  • No derogatory messages (explicit or implied) base on race, color, creed, religion, national origin, sexual orientation, etc.
  • No sexually explicit messages.
  • No derogatory messages.
  • No political messages.
  • No commercial messages or advertising other than the firm's name for business/corporate bricks.
CLICK TO DOWNLOAD  
FILLABLE BRICK ORDER FORM
(You can also print and mail in, fax, or drop off this
​order form)